Future Youth Records is a nonprofit record label dedicated to helping youth create and distribute music promoting social justice. They open the door to young musicians everywhere to showcase talent and speak their mind about social justice through their songwriting contest Think Peace. We created a social campaign to highlight winners, promote the album, increase awareness and encourage more artists to participate.

​

We went beyond social posts and proposed a communications platform to connect all their initiatives. This was complemented with a toolkit to keep their brand identity consistent and engaging throughout their contests. Within this kit, we highlighted artists and judges with a sleek design, sharing their work with a more human light. Artists’ lyrics took the center stage to bring to life the “Peace is Our Voice” concept and reflect the label’s mission to empower social change through music.

Role: Art Director/ Motion Graphics Producer